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----But enough rambling, time to get this blog a-rollin'.
Today's lesson: alternative media (No "Rolling Stone Magazine" or big record labels here). So what exactly is this going to be about? Well, obviously KeepTheHeat. Wait...you never heard of them? Sh--y'all got some explaining to do....
I know many of you are like me.You like to watch random videos when you're bored. Well, it was to my delight when a wildlife photographer in Prince Rupert told me to look up "Rupert Owls" that I stumbled upon this--the most relevant video, apparently.
Who says white kids can't rap? All you need is a plastic owl and you're good to go. Or anything for that matter--your favourite Creed album, your favourite movie ("Fever Pitch"), and even reference to your favourite song of all time (ABBA's smash hit, "Dancing Queen"); anything is good material for a rap song, as long as it rhymes. Or so seems to be the priority of some rappers, anyways (Soulja Boy).
But, the best thing is--it's actually a song. Even though it's meant to be a parody on how the pop and "hip hop" industries have made a turn recently, it manages to do whilst sounding exactly the same as every other generic mainstream hip hop song. It sounds like it could even be played on the radio alongside some Soulja Boy and Rebecca Black. What makes it really great is that he pushes the envelope with bizarre lyrics and a random crazy music video, but he still manages to keep his serious attitude throughout, despite how outrageous the whole song is. Just like every mainstream artist in the world, he throws in a random auto-tune section, which completes the structure of a mainstream song, making it the perfect mainstream marvel that it is.
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So what's the point of the song? Just to be funny. But it also pokes fun at sensational rap talents such as not Notorious B.I.G., not Tupac, and not Kanye West (Well, okay...maybe the last one, but whatever). It seems nowadays anybody can just grab a camera and make even a slightest effort at making a song, and they will gain popularity from it (Fun fact--many modern pop "stars" have made their debut on YouTube, including Canada's very own Justin Bieber). In fact, it's become so easy that we (all us music-lovers, be it mainstream or not) are all being flooded with extremely generic beats and stunningly shallow lyrics.
Now onto KeeptheHeat specifically. Who is he? Or they? Well, pretty much just a guy named Alex who parodies mainstream music for the most part. He does do some original masterpieces, like the song aforementioned, but even those parody mainstream music in general. Unfortunately, he sold his channel out to a group of people who make videos on his channel now, so his channel's a lot weaker now; the parodies aren't as good, the other people aren't funny, which is unfortunate since his channel has gained tonnes of popularity since this sellout. His old videos are overshadowed. "I Love Rupert"for example was the best video on the entire channel, yet managed to be one of the less popular. I guess you can say that people don't make 'em like that anymore, it's such a shame.
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Anyways, I'm gonna cut this off now, gotta down some Tylenol for an uncontrollable cough. Have a nice day, and be sure to enjoy this video as well or I will devour your soul.
tl;dr Keeptheheat is a pretty cool guy eh parodies moosicians and doesn't afraid of anything
John R.
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